Door Token
How it Works

The Business Model

The business model is similar to any marketplace or exchange. The Property Owner (Seller) has a valuable product (Data) and is publishing to an open marketplace (Door Lead Exchange). The Advertiser (Buyer) is looking for new customer opportunities (Leads) and will buy Data on the marketplace.

The Transaction Process

If you observe the graphic above, you can see how the inner workings of the marketplace. On the left side is the Data being published to the marketplace. The Property Data lives on the Door Chain (private Blockchain where Data on Properties is registered and verified). On the right side is the Advertiser who has already configured their account to notify them of any new data published on the Door Chain that matches their specification (Feeds). When there is a match, the transaction is executed, and DOOR is transferred from the Advertisers Balance to the Property Owners Balance. At the same time, the Property Data is shared with the Advertiser.

How many Advertisers will have access to the Property Data?

Currently, there is no limit set to how many advertisers can license data from the Property Owner. However, if the Property Owner no longer wants to share Actionable Real-Time Data (e.g. "I am looking for a real estate agent") - they can log on to the Door App and turn off that intention. This will prevent any future purchasing of the intention data. The incentive for Property Owners to maintain their data and allow more advertisers to license is earning more rewards in Door Tokens.

Is the Transaction between Property Owner and Advertiser on the Ethereum Blockchain?

No. There are two primary reasons this is not feasible. The first is the cost of Gas fees (Ethereum network transaction fees) is too high. The second is the inability to scale. The best way to explain is to refer to a common use case. When a Property Owner registers their data they could have hundreds of advertisers licensing their information. This would essentially create 100+ transactions (very small amounts of Door per transaction) being paid to the Property Owner. Each one of those transactions would be from a unique wallet for each advertiser, and since the transaction fees would most likely be greater than the cost of the DOOR Token, it is not feasible. Instead, the architecture allows for the balance of DOOR for every account to be maintained in a central database, but still visible on the Ethereum blockchain under the Door Holding Account.
When a user wants to withdraw or deposit DOOR from/to their balance, then it will be seen as a transaction on the Ethereum blockchain. All DOOR Tokens will be accounted for on the Ethereum blockchain since the Holding Account will have a dedicated wallet that will match the current Balance in the Door App.
Last modified 3mo ago